Meet Matt Beall, Founder of Hawai'i Life - a different kind of residential real estate brokerage serving the Hawaiian islands of Kauai, Maui, Oahu and the Big Island. Hawai'i Life was founded in the heart of the recession in 2008 with a singular focus on incorporating a clean, designer marketing approach together with the tenets of what is most important to Hawaiians - building lasting relationships.
In this episode, Matt shares the importance of building a brand focused on core values and culture. The Hawai'i Life brand has grown to embody the very essence of its name and Matt explains how all people, especially entrepreneurs, can live a "Hawai'i Life" by keeping focused on life-style equity and "be expressed in whatever your motivation and your creativity and your self expression" may be.
Twitter - @MattBeall
LinkedIn - HawaiiLife
Instagram - MGBeall
WHAT DO YOU DO? [04:51]
…Normally I would say I have a real estate company in Hawaii, but I really am on a mission to find the right language for that and I think It’s something along the lines of …I really believe that people have the freedom to choose the kind of life that they want to live and we’re in the business of helping them to…exercise that choice…
Matt goes on to explain how Hawaii life deals with a wide variety of buyers from some of the smallest to some of the largest real estate transactions in the country. He explains how helping people truly inspires him.
WHAT WAS YOUR INITIAL THOUGHT PROCESS IN CREATING HAWAII LIFE? [08:55]
Matt explains that it has been a “hyper-collaborative” effort among many people and in starting in the middle of the recession of 2008 he and his partners saw gaping holes in the current residential real estate companies and he wanted to create a designer marketing approach and incorporate multiple ideas and processes that are normally contracted out into one company.
MATT EXPLAINS HIS OVERALL BUSINESS APPROACH [12:10]
A lot of it is just trying to stay in the present moment and dealing with the current circumstances that we have and not being rigid in saying “we are doing this or else;” and then letting that creative expression work…
HELP US UNDERSTAND THE “HAWAIIAN LIFE” IN TERMS OF DOING BUSINESS ON HAWAII? [13:17]
Matt explains that it is touch to generalize because each island has a distinct culture. Oahu is probably more traditional out of all of the islands, but Hawaii has the special distinction of being a relationship culture. It is very important to be mindful of those relationship values and it can hurt your business if you do not take that into account. It also also important to note that the family and relationship values are prioritized much more so than the contiguous 48 states, or in Hawaii terms: the mainland.
WHAT WAS YOUR ORIGINAL IDEA IN CREATING THE BRAND, HAWAII LIFE? [20:03]
Matt shares that his two partners really understood and understand the quality that goes into building a brand and he believes that a brand is essentially a promise, and he [Matt] was originally tasked with living that. He feels that Hawaii Life is dynamic and growing and is very much a living thing. He recognizes that brand building is not an easy thing to do and he is really focused on managing talent within the brand to ultimately emulate what the brand stands for.
WHAT HAS BEEN ONE OF YOUR BIGGEST AH-HAH MOMENTS? [23:55]
One of the big ah-hah moments was in 2010, I finally hired a personal coach, it’s a business coach and also a personal trainer. I think from some people it might be just totally obvious, for me for just sort of how I’m put together, I had a really hard time in being told what to do and I also suck at delegating so I had a really hard a hard time sort of conversely telling other people what to do….
Matt shares how the results of personal coaching have been so tangible and so obvious that he now has begun to equally coach others because it has had such a profound impact on both him and his business.
AT WHAT POINT IN TIME DO YOU SAY, I NEED TO GET A COACH? [28:13]
Matt shares that in hindsight it felt like the right time. One of the immediate benefits from business coaching was learning how to hire the right talent. He previously didn’t know what to look for in an ideal candidate and it through coaching, he has learned a great deal.
IS THERE A CERTAIN CHARACTERISTIC OR QUALITY THAT YOU CAN DISTINGUISH NOW THAT YOU COULDN’T BEFOREHAND? [30:07]
Matt shares that its all position specific but a classic example is of a sales person that is really good at prospecting and selling, but is not good at administrative work. So naturally, they hire someone else to help, but the new hire has the exact mannerisms and speaks the same language as the salesperson, but ultimately the same problem exists – now x 2.
It is important to hire people that bring different and complimentary strengths to the organization, but not necessarily the same strengths. It is also important to gauge how willing people are to learn because it makes a big difference.
HOW DO YOU VIEW FAILURE AS AN ENTREPRENEUR? [38:57]
Intellectually I’m not a huge fan of exaltation of failure. It seems like there is just this overwhelming sort of meme of celebrating failure and making failure okay and “you have to fail” and all of that. It’s largely an intellectual consideration like its not something that’s really personal. In some ways it seems to marginalize how normal failure is like of we keep talking about it so much: it’s like you are falsely rescuing people who fail. We all fail. It’s not that uncommon, why are we talking about it so much?
In the context of Hawaii Life there is this sort of like “When is the other shoe going to drop?” and “something bad is surely going to happen…” But, I guess its just not really an integrity for us to focus on that. It’s like all we can do is keep our head down do the work that we know to do and do right by our clients and the brokers that have trusted their careers with us and now of course our employees.
WHAT IS THE ONE THING THAT YOU RECOMMEND THAT YOU KEEP FOCUS ON AS AN ENTREPRENEUR? [44:42]
Easy…That run, that surf session, that morning ritual, do it every day because that’s what most people that are starting a business are trying to get to in the first place. If you can have that sort of life style equity and be expressed in whatever your motivation and your creativity and your self expression is in creating the business is in the first place then that’s a win.
Attached: The New Science of Adult Attachment and How It Can Help You Find - And Keep - Love, by authors Amir Levine and Rachel Heller
Disc Profile: A personal assessment tool to improve productivity, teamwork and communication. DISC measures the level of emphasis an individual places on the four behavioral styles of: Dominance, Influence, Steadiness, and Conscientiousness.