JUSTIN ROHNER, FOUNDER OF AGRISCAPING
Justin Rohner, founder and CEO of Agriscaping, is seeking to change how we think about Agriculture all together. What once started out as a gardening experiment to grow an inconspicuous watermelon plant in his front yard (and not get caught by his HOA) has turned into a full time business in which Justin has learned to grow just about anything and can teach the same to you.
Agriscaping has taken the concept of "urban farming" to an entirely new level in which ordinary home owners can learn to garden in a much easier way and turn any excess produce into cash.
In this episode, prepare to be surprised on how easy it can be to turn your backyard into a regular revenue source in just about any climate and also learn some insightful entrepreneurial insights that Justin has learned along the way as he continues to "grow" his business. Sorry...couldn't resist the pun...
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WHAT IS YOUR BIGGEST CHALLENGE RIGHT NOW?
Identifying exactly which direction to go. That has been the challenge I should say. It's like what to do with my day...there are so many things that are on the list of things for us to be doing right now in the business and really making sure that I'm optimizing my time and putting my time and effort into the things that will make the biggest difference for the organization and then delegating everything else out to people that can make it happen even better than I can. That whole process right now has been kind of the bottleneck...
WHAT HAVE YOU LEARNED FROM YOUR FAILURES?
If you're looking for funding, sometimes it takes just as much time to find clients as it does any other funding source. Be creative. Too many times I think in the past I went to go get funding or get a loan and the whole process to do all that is the same process you would do really to find new clientele. And yet at the end of the day once they've finally approved and you've gotten the loan or whatever you've now got to pay it off twice. Because now you've got it to spend but now you have to go back and then spend more time to then find the clients that are actually going to pay that off for you...
If I need money and I think it needs to come from some place else, money is not my problem. Lack of clients is likely a bigger problem. Lack of really good, dialed in product is probably my problem. So I need to get more creative on those areas...'Does it serve my client?'; is my top question with that one.
WHAT IS SOMETHING THAT YOU ARE GRATEFUL FOR?
I'm grateful for my family. I'm grateful for the present moment with my family. That's another reason I think I've built my business the way it is now. I had to make decisions in my life. I had a lot of medical challenges and stuff after things fell apart with real estate with a lot of real estate projects I had. I had to kind of re-look at my life and decide what I wanted to do with it - to not estrange myself from my family, my God, my whole life that I hold dear.
I'm grateful for what I do now. It's just one place that I can operate from that really fits a piece of my soul in serving others. The more I do my business the closer I get to my family and I've designed it that way. I'm grateful for that opportunity to do that. I'm grateful for not having to live in the future or the past anymore...that I can literally just create from day to day.
WHAT MOTIVATES YOU?
I'm motivated by being curious and so I apply curiosity to anything that doesn't have my energy in it. I just get curious about it...so what motivates me is what I choose to have motivate me I guess in a sense because I'm choosing to get curious about it...I love getting in and figuring out a new way to do something...
There's three major parts that I've brought into this business: (1) I help people unlock their potential which is either their resource potential or their personal potential; (2) Improve self reliance; and (3) strengthen families. Those are the three things that above all, motivate me to do my business - to serve people. That's at the core of everything I do...
WHAT IS SOMETHING THAT YOU INTENTIONALLY DO EVERY DAY?
Wake up...It's not an accident, I get up. It's not like I'm waiting for the alarm or I have to wait for some outside event. I choose it. I intentionally get up. I intentionally step into a day I want to create.
WHAT OR WHO INSPIRES YOU?
My kids inspire me...They really do. I think every person who has children starts to realize that they're like little buddhas. They're your teacher. They reflect many parts of you, parts that you don't like. That's why we get so frustrated because we have it in ourselves. But I'm inspired by who they become even almost by me not having to respond to that a lot of the time.
I'm inspired by my son Jack who...we get a call from his school that says he just won first place in a poetry contest in his third grade year across multiple schools and we're like "what? I didn't even know the kid could write. I didn't even know he reads, let alone writes" He was just such a quiet kid, but to just see his brain think and to read his poetry and go, "this kid thinks, holy cow this kid thinks!" He's got a mind in there and he wants to share it but he's finding his own way to do it. Not like me. They're so unique and yet the same as me. They have a lot of similar things as I've got but they're their own unique people, their own unique beings...I'm inspired by them all the time.
IF YOU COULD GO BACK IN TIME AND VISIT YOURSELF PRIOR TO BECOMING AN ENTREPRENEUR, WHAT IS ONE PIECE OF ADVICE THAT YOU WOULD GIVE YOURSELF?
Don't do anything for the money. Stop whatever you are doing to do things for money, just stop! If you are just doing it for money forget it. You are just going to create a lot of heartache. It's a lot of hard work to go after money. It's hard, but when you can align with who you are and who you want to become in your life, it's easy. Things just align. Serendipity happens. Things show up that you wouldn't have otherwise seen or even dreamed would come your way when you're aligned.
It's like when your purpose of who you want to [become]...you know all the dreams you had as a kid, I mean that little dream you have inside, it's okay! And you can make a living doing it. But you've got to trust it first.
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No this isn't a picture of "THE" Avocado tree let alone an avocado tree, but I thought it was fitting.