DANIEL LAW, FOUNDER OF SUDS
Meet Daniel Law, founder of SUDS. Carpet Wizard. Neat Freak. Floor Whisperer. Check yes for all three! Daniel is not your ordinary floor cleaner. He founded his business in the summer of 2008 from the trunk of his car after leaving the security of a high paying job.
Daniel never expected to be in the floor cleaning business, but he discovered that by providing outstanding customer service and going above and beyond - his business began quickly expanding. So much so that there really isn't a stain that Daniel can't remove. Just ask his customers.
In this interview, Daniel not only explains how he came to launch SUDS and how he sets himself apart, but also how he came to understand himself by embracing his inner-entrepreneur. Daniel shares authentic insight of his entrepreneurial journey where at times he leaves you wondering; "Wait! This guy does what for a living?" He has a natural gift to motivate and inspire others and is genuinely thoughtful and humble as he seeks to make his mark in this world. Daniel is truly a hidden gem.
What is one of your biggest challenges now?
One of my biggest challenges right now since transitioning from the owner operator...[the]crew is now doing the actual work so my full time job is to keep them busy. So I feel if I can't keep them busy, I'm not doing my job.
WHAT HAVE YOU LEARNED FROM YOUR FAILURES?
I have actually changed the way that I look at failure. There's a phenomenal book, probably my top three, its called 'The Obstacle is the Way'. Author is Ryan Holiday. For anybody listening who is interested you will not be disappointed. In it, he tells the story of an ancient Chinese legend. There is a king. He is growing frustrated with this entitlement...mentality that [his people] have adopted. He has seen them be lazy and entitled and he doesn't like it. So he puts this huge boulder right in the entry to the main town and then he hides in the bushes and he watches them come in.
They come in one at a time and they see the boulder, they bemoan the king. They're badmouthing him, they're badmouthing the monarchy or whatever and then they turn around and walk away. I think he did this for two days and he is just over there saddened that no one has taken this on. Then one guy comes up and he sees the boulder and then he runs off into the brush. And he's [the king] like, hmm, I wonder what he's going to do? The [guy] comes back and he fashioned a lever. And I think someone else came and helped him but ultimately he gets the boulder up.
Underneath the boulder was a purse with I don't know how much money I can't remember but there was a note from the king that said: 'The obstacle is the way. Within every obstacle lies an opportunity to improve our condition' and I love that! It's changed the way I look at failure. I expect it. I no longer try to avoid it. I expect it. It's going to happen. It's how I deal with it and for me I get up. I move. I shift. I change directions ... Sure, I've had plenty of failures and I still have set backs and disappointments and I'm still frustrated by I move. I'm always moving and I'm always shifting and I'm changing and I try to overcome however I can...
AS AN ENTREPRENEUR, WHAT HAS BEEN ONE OF YOUR BIGGEST AH-HAH MOMENTS?
People don't pay you what they think you're worth, they pay you for what you think you are worth. So what are you worth?
WHAT IS SOMETHING THAT YOU ARE GRATEFUL FOR?
Truthfully I'm grateful to be alive and I'm grateful for every day. I'm grateful for my family and I give thanks often. I want to stay humble always. I want to be humble. I never want to think that I'm better than anybody else. I've been given an incredible amount. I have a very high quality of life and I'm grateful I get to go out and do what I do. Health man. I'm thankful for my health too, for sure.
WHAT IS SOMETHING THAT YOU INTENTIONALLY DO EVERY DAY?
I have some pretty strict routines...I wake up early every day. I exercise every day. I meditate every day. I read holy writ every day. I pray multiple times per day. I eat egg whites every morning. I have a salad every for lunch every day at lunch. First and foremost I intentionally avoid media like the plague. I don't watch TV. I don't read the newspaper. I don't listen to talk radio. I don't listen to XM. I avoid it at all costs...I feel like... I was always so reactive when I did that and I was always reacting to what I was hearing and I didn't like it. I just cut it off. So I actively and intentionally create and I love it!
WHAT MOTIVATES YOU?
It sounds cliche, but the future. I am really excited for my future. I'm really excited for where I'm headed...I like Wayne Dyer a lot. I don't know if you read any of his stuff but he talks about this burning desire. I have this burning desire inside of me to just do and create this extraordinary life and I can't stop until I get there, until I achieve it.
WHAT OR WHO INSPIRES YOU?
I love audible.com. That's been one of the most life changing decisions that I've made. $15 a month...It's incredible! I've heard that there's only 10% of the population that possesses a learning gene where after high school you'll pick up a book or you have any desire to learn anything which is incredible to me. I would probably group myself in that 90% prior to taking this plunge. I was a different person. I had become a victim. I had become pessimistic. I would say that I was a lot like that. I think that it lies within each one of us to break out and realize our full potential if we could just see it. If we could just get there somehow. So it's a matter of getting there. I could've never seen this sense of joy and peace that I feel today versus where I was.
IF YOU COULD GO BACK IN TIME AND VISIT YOURSELF PRIOR TO BECOMING AN ENTREPRENEUR, WHAT IS ONE PIECE OF ADVICE THAT YOU WOULD GIVE YOURSELF?
Wake up! Wake up to the world around you! Life is so short. It is so short. It took having a son for me to realize how short it is. I was kind of content to keep going living miserably. I've heard that in any deathbed interviews the regret is never "I wish I would've made more money or "I wish I would've done that...". Its always come down to "I wish I would've taken more risks," "I wish I would've risked more." So, risk it. Life is too short. What is the worst case scenario?
WHAT PIECE OF ADVICE WOULD YOU GIVE TO ASPIRING ENTREPRENEURS TODAY?
There is a quote attributed to Nelson Mandela, I don't think he actually gave it, but: "Our greatest fear lies not in the fact that we're inadequate but that we are powerful beyond measure." I think its something to that effect. Embrace that power within and live it.
Steve Hardison - The Ultimate Coach